Cold Market Ideas (Reprint)

Here are some ideas for developing cold market contacts. I will elaborate on these on different posts but here is a basic list that may help you develop some ideas that you can use for your business.

Classified Ads - online and printed
Direct Mail
Buttons
T-Shirts
Bumper Stickers
Pay-per-click
Blogging
Chat Rooms
Message Boards
Email leads
Phone leads
Marriage announcements in newspaper
Bankruptcies
Business associations
Property Managers
Mall cruising / Bump in-to's
Business card fishbowls
Card swaps
Community bulletin boards
Card decks
Employment offices - both online and local
College placement centers

Keep in mind that some of these activities have a higher price tag and some have a lower percentage of success in terms of average sponsoring rates. I will describe these in more detail in future posts. The key here, however, is to utilize multiple techniques and approaches simultaneously for the best effect. To improve your overall success percentage, focus and develop at least 2 or 3 contacting methods that best fit your personality, comfort zone, and budget.

This post is an excerpt from an article I wrote on a different blog a while ago. Too often, people in our industry get frustrated after they have approached everyone on their "warm" list. I hope it helps.
- Dave Stone -