Leads - Important Business Tool

Using leads to build your business can be an invaluable tool. When your "warm market" contacts have been explored, we all need to find and develop new potential business partners and clients. There are many approaches you can take and one is the use of leads. Whether you purchase leads from a broker or develop your own through some form of capture mechanisms, any further discussion requires that one have a good grasp of the defining terms and conditions. Passport LLC recently hosted Jeanne Alexander of Responsive Data LLC, a lead company, to discuss some of the basic concepts about leads and the leads marketing process.

Here is an audio from the meeting.


Jeanne Alexander - July 14, 2005